An IAAPA Brass Ring Award Winner, Hershey’s Unwrapped! combines technology and live performers to bring new magic to the roster of attractions at Hershey’s Chocolate World. The multi-room, theatrical style venue utilized scenery that combined the modern look of the Hershey brand with the nostalgic style of the original factory. The design incorporates countless hidden “easter-eggs” of iconic Hershey brand shapes, special effects, and lighting on a fully automated show-control system.
IAAPA Brass Ring Awards 2019: Best Live “Edutainment” Show: Hershey’s Unwrapped!, Hershey’s Chocolate World
Show Creation & Production: RWS Entertainment Group
Art Direction & Production Design: Matthew D. Hamel
Lighting Design: Al Crawford, Arc3Design
Media Design: Batwin + Robin
Costume Design: Estefania Zambrano
Prop Design: Jenna Snyder
Sound Design: Boum Creative
Venue: Hershey’s Chocolate World | Hershey, Pennsylvania
